Advancing the BCA's brand
Re-envisioning the public spaces and sidewalks that frame the BCA is an opportunity to build awareness and comprehension of the BCA and to communicate, both inside and outside, what the BCA means. To help inform your creative thinking, here's an overview of the BCA brand platform:
Big picture
The Boston Center for the Arts is a nonprofit performing and visual arts complex that supports working artist to create, perform, and exhibit new work; builds new audiences; and connects art to community.
The BCA provides unique experiences—that are / can be important and meaningful to people and organizations.
The BCA is...
- a hip and historic arts complex that offers a dynamic and eclectic mix of theatre, dance, music, and visual arts throughout the year;
- a vibrant urban gathering place that connects diverse people and new ideas—through the art of our times;
- a creative home for artists—with affordable, accessible, and diverse art spaces;
- a welcoming and intimate environment that invites public participation, conversation, and brings audiences and artists closer together;
- an arts connection and resource for urban youth and neighborhoods; with family-free admissions and discounts and age-appropriate activities to complement performances and exhibitions.
Our four focus areas
- visual arts
- performance
- community
- youth
Our brand personality attributes
- excellent
- welcoming, accessible
- collaborative
- innovative
- nurturing
- vital
- where it's at / hip / cool
- fun